RZK Digital: We are Data Driven Out Of Home

RZK Digital is an innovative Digital Out-of-Home (DOOH) company that is revolutionizing the way brands connect with their audience. Since its foundation, RZK has been dedicated to deeply understanding the habits of consumers and users of the road transport system in the cities where it operates, using cutting-edge technology to offer advanced and impactful solutions.

Our Unique Approach

Our approach is centered on data analysis as the foundation for the success of DOOH campaigns. We understand that, more than digital screens, the real differentiator lies in understanding the target audience. That’s why we prioritize building a robust proprietary database (1st Party Data) even before considering screen technology and management.

Meeting Market Demands

We listen carefully to the demands of the Brazilian media market, and from that, we shape our value proposition. Three fundamental pillars guide our approach:

Operational Flexibility
We understand the need for agility and adaptation, allowing our clients to create their schedules with freedom, activation, and deactivation of campaigns according to their needs.
Accountability
Providing solid accountability is essential. Our data-driven approach offers complete transparency, tracking campaign performance from distribution to the actual impact on the target audience.
Advanced Metrics
We recognize the importance of accurate metrics for campaign success. We implement contemporary metric criteria, aligned with the largest advertising markets in the world, and calculate our audience in real-time using sensors.

Advanced Technology for Exceptional Results

To support our approach, we invest in cutting-edge technology. We have implemented a highly modern CMS, equipped with sophisticated algorithms that allow for contextual and programmatic campaigns with guaranteed deals. Moreover, our collaboration with Quividi, EWA, and All Unite enables us to offer accurate and real-time metrics.

Shaping the Future of DOOH

At RZK Digital, technology is the driving force behind our strategies. We continue to evolve and enhance our platform to offer clients a unique experience and remarkable results. Our comprehensive view of target audience behavior, our relentless pursuit of innovation, and our dedication to providing tailored solutions make us leaders in reinventing DOOH in Brazil and around the world.

Join us in shaping the future of DOOH with advanced technology, data intelligence, and measurable results.

Leadership Excellence: Meet Our Exemplary Management Team

Eduardo
Mategazza
CEO

Paulo
Queiroz
COO

André
Almeida
Commercial Director

Cintia
Gimenes
Head of Projects and IT

Yuri
Berezovoy
Head of Ad-Tech

Claudia
das Armas
Head of Data Science

Pedro
Monteiro
Financial Director

Who does

Guilherme Galvanini • Commercial Manager
Jefferson Ferreira • Account Manager
Andrea Cheunamann • Account Manager
Rafael Coelho • Account Manager
Luca Mantegazza • Commercial Analyst
Matheus Trevisan • Commercial Analyst
Cibele Quinto • Planner
Pedro Vasconcellos • Data Science Analyst
Carolina Giaffone • Marketing Analyst
Matheus Maluf • OPEC Analyst
Sergio Costa • OPEC Analyst
Juliana Amorim • OPEC Analyst
Marcos Pires • IT Analyst
Wesley Asiel • Financial Analyst
Demetrius da Silva • Controller