Reinventing DOOH with Advanced Technology and Data Intelligence
At RZK, technology is the tool that allows us to achieve our mission of being one of the most innovative DOOH companies in the world. The foundation of our value proposition is built upon structuring our media offering through data analysis. We prioritize building a robust proprietary database (1st Party Data) even before considering digital screens and the technology for their management.
From the beginning of our business journey, we have made an effort to listen carefully to the Brazilian media market. This proactive approach has generated three clear demands from agencies and advertisers:
- Operational Flexibility
We understand the need for flexibility in the current market, where agile deadlines, campaign activation and deactivation, and adaptation to specific client demands are crucial. We know that how, when, and where are determining factors for our clients. - Accountability
We understand the importance of solid accountability to our clients. Our data-driven approach ensures full transparency in tracking campaign performance, from its distribution to the actual impact on the target audience. This strengthens the trust of advertisers and agencies, establishing a productive partnership anchored in measurable results. - Advanced Metrics
We recognize the digital nature of today’s world and the need for accuracy in calculating the return on advertising investment. For this reason, we have implemented international standard metric criteria, aligned with the largest advertising markets in the world. Using the guidelines of IAB’s Open RTB 2.6, we calculate our audience in real-time using sensors. Moreover, we cross-reference our data with the robust statistics of the public transportation system, ensuring a reliable metric.
These three fundamental demands have been the foundation of our technological strategy and have guided our investments in the development of solutions that exceed market expectations. We continue to evolve and enhance our platform to provide clients with a unique experience and remarkable results.
We invest in the most advanced CMS in the world, which offers extensive flexibility and sophisticated algorithms. This content management system is capable of launching campaigns within specific contexts, providing real-time customization. In addition, we’ve included a native SSP, which further enhances the possibilities for reach and engagement through programmatic media techniques.
This strategic collaboration places us at the forefront of DOOH metrics. Aiming to provide even more assurance to advertisers and agencies, we cross-reference our First Party data with official data from the São Paulo Metro and SP Trans.
To organize, transform, and activate a vast amount of data, we created a Data Lake capable of handling thousands of data points per day and building audience bases measured in real-time.
With real-time audience and the full capability of our CMS, we offer the market the best DOOH solution available globally, with direct sales or programmatic offerings across our network of 700 digital screens.
A New DOOH Setup in São Paulo and Recife.
At RZK Digital, the screens are sequential and synchronized, creating a completely new and much more powerful impact; people pass by dozens of screens every day. There are more than 2.5 million passengers daily, who spend an average of 10 minutes a day at our terminals.”
Meet Our Technology Partners – Driving Innovation and Excellence
For RZK Digital, technology is a means to create assertive campaigns for our clients. We bring media and market intelligence together in a winning set of solutions recognized by the global DOOH industry:
