Simulator

With millions of data points captured daily through our sensors and based on research from SPtrans, Metrô, IGBE, and primary sensor sources of the company, specifically from our partners Broadsign, Quividi, and Everywhere Analytics, we have established the most comprehensive and detailed audience information database in the Brazilian Outdoor scenario. This repository, known as a Data Lake, contains accurate information on the audience’s presence in different locations, day by day, and hour by hour.

We’ve developed an exclusive simulator that offers valuable insights for our clients’ campaigns. This powerful tool projects various essential aspects of their Digital Out-of-Home (DOOH) campaigns, including reach, frequency, volume of Gross Rating Points (GRP), cost per thousand impressions (CPM), and other relevant metrics such as the number of points, panels, insertions, visits, impacts, unique users, and audience profile in terms of gender, age, and social class. Additionally, the simulator allows for filtering by display locations, number of days, campaign saturation, and negotiated discount.

One of the simulator’s standout features is its customization capability. Users can adjust campaign parameters, evaluate different scenarios, and refine strategies. The tool displays cards with the campaign’s global results and a summary table for each metric per point. It’s also possible to view, on an embedded map, the spatial distribution of selected display locations. This flexibility ensures a holistic and accurate view of the potential campaign results in various situations.

The simulator enables more informed and strategic decisions, providing a clear understanding of the target audience, how often your message will be displayed, the campaign’s expected effectiveness, and the estimated costs. This information is crucial to optimize marketing efforts and ensure efficient investment.

Based on real-time data analysis and our extensive experience in DOOH, we are committed to providing the tools necessary to achieve impactful results in advertising campaigns. The simulator is one of the main ways we empower our clients to make smarter decisions, maximizing each campaign’s potential and driving the success of their communication strategies.