RZK Digital is the evolution of Digital Out of Home

Our differentials

Inspired by Marketeers 

To create RZK Digital's strategy, we conducted an extensive market listening process with both media-buying agencies and advertisers. The market demands digitalization of screens, clear metrics, flexibility, and automated/programmatic operation.

Guided by Data Science
We adopt the best audience measurement techniques using criteria recognized by organizations such as the Internet Advertising Bureau, Digital Place-Based Advertising Association, Digital Signage Federation, Geopath, Out of Home Advertising Association of America, and World Out of Home Organization. We prioritize brand audience above all.

Cutting-Edge Technology Architecture
We research and adopt the best technologies to put our DOOH network at the service of brands. We structure multiple layers of data to make our value proposition robust and reliable.

Privacy by Design
Born digital and data-oriented, we place a fundamental emphasis on protecting our audience's privacy, ensuring high security for advertising brands. Check out our Privacy Notice.

Flexible and agile commercial operation
We are the most modern, flexible, and agile DOOH company in the country. We offer advertisers and agencies complete freedom to run their campaigns wherever, whenever, and however they want. We operate with direct screen sales, direct guaranteed audience sales, or programmatic media, whether through guaranteed deals or auctions.

Our value proposition

Audiência massiva no transporte urbano

In two years of operation, RZK Digital has installed a network of over 700 high-brightness LED screens in 40 bus terminals across Greater São Paulo and Greater Recife. Our audience consists of over 3 million passengers daily.

Audience Measurement Technology

We measure the audience in real time using two different sensor technologies that leverage artificial intelligence and machine learning. The continuously collected data is compared with statistics from government transportation agencies. Our proprietary data integration system ensures the extraction, processing, and loading of strategic information for our clients' campaigns.

Socio-Demographic and Behavioral Surveys

We continuously conduct socio-demographic, behavioral, and consumption surveys of passengers through the Wi-Fi system. We have developed a comprehensive panel on their habits and lifestyle, offering strategic insights to advertising brands about their customers.

Commercial Formats Boost Brand Results

We use Broadsign technology to manage our screen network, ensuring extremely agile campaign implementation. This platform allows the management of multiple creatives within the same campaign, the execution of dynamic creative testing, and the creation of programmatic campaigns across our entire network. Additionally, it enables contextual campaign management using advertising materials in pre-determined contexts.