At RZK Digital, we believe that transparency and full accountability are essential for building trust with our clients and ensuring the success of their advertising campaigns. That's why we developed the Full Metrics system, which provides a comprehensive and objective view of the results achieved in campaigns, empowering clients with the insights they need to make informed decisions and optimize performance.
Computer Vision Sensors: We employ technology from the French company Quividi across all our terminals. This software uses computer vision to count foot traffic in real time, storing only the numerical data and not the images.
Wi-Fi sensors: specially installed to capture the flow of mobile devices within the spaces where RZK Digital's screens are located, without violating identity data. This data capture technology is carried out by the Danish company All Unite.
Security and Compliance with Data Privacy Legislation
It is important to clarify that:
The integration of public databases with RZK Digital technologies is designed solely for statistical analysis and does not aim to identify individual public transport users.
None of the systems used by RZK Digital aim to identify public transport users; they only compile statistical data.
Only statistical data (metrics) are shared with RZK Digital's clients, without allowing them access to the databases collected by RZK Digital. Learn more about our Privacy Policy.
Only statistical data (metrics) are shared with RZK Digital's clients, ensuring they do not have access to the underlying databases collected by RZK Digital.
See our Privacy Policy.
Omnichannel approach
Our sophisticated data science capabilities are key to organizing and transferring this data flow to our cloud servers. Proprietary algorithms developed by RZK Digital calculate audience levels and dwell time near the screens. This data is then cross-referenced with the stream of commercials continuously displayed on our screens. This approach allows us to determine, in real time, the audience for each commercial shown across all screens in a given location, as RZK Digital ensures that the same commercial is always synchronized across all screens in that area.
This process generates our Full Metrics: including impacts, net audience, viewing frequency, GRP, cost per thousand impacts, and complete view. The complete view metric specifically measures how many people had the opportunity to watch all the commercials within a 15-ad loop over a span of 2 minutes and 30 seconds.
Our commitment to accountability is embodied in our Full Metrics, providing clients with precise data to evaluate the performance of their campaigns. This empowers them to make informed decisions and optimize strategies to achieve exceptional results. We believe that, by doing so, we strengthen our relationships with the companies that trust in our work and contribute to the advancement of Digital Out-of-Home (DOOH) advertising.
