Programmatic DOOH combines the advantages of programmatic media with the physical placement of digital screens in public spaces. This process automates and optimizes the buying, placement, and management of ads in locations such as transit points, shopping malls, and airports. Advertisers can precisely target ads using real-time data, adjusting campaigns based on audience and context. Through programmatic platforms like DSPs and Ad Exchanges, it’s possible to access digital screen inventories, set targeting strategies, manage budgets, and efficiently purchase ad space, enhancing the effectiveness and reach of campaigns.
It reaches specific audiences at precise times and locations, using demographic, behavioral, and geographic data to create more relevant campaigns.
It allows for real-time adjustments according to events, weather and other variables, providing dynamic and relevant communication.
Automated purchasing through digital platforms allows for efficient budget allocation, with competitive bidding.
It adjusts campaigns based on ongoing performance, maximizing effectiveness and return on investment (ROI).
It integrates with multichannel strategies, allowing direct comparison with other digital media such as online, mobile and CTV.
It allows for highly personalized and creative ads, such as videos and dynamic images, providing a visually appealing experience.
Automation allows you to adapt quickly to market changes and current events, keeping up to date with leading technologies.
It offers visibility on the placement of ads and campaign results, guaranteeing transparency. The data is anonymous or anonymized, respecting privacy.