With millions of data points captured daily through our sensors and based on research from SPTrans, Metro, IBGE, and primary sensor sources from our partners Broadsign, Quividi, and Everywhere Analytics, we have established the most comprehensive and detailed audience information database in the Brazilian outdoor advertising landscape. This repository, known as the Data Lake, contains precise information about audience presence across various locations, on a day-to-day and hour-by-hour basis.
We have developed an exclusive simulator that provides valuable insights for our clients’ campaigns. This powerful tool projects various essential aspects of their Digital Out-of-Home (DOOH) campaigns, including reach, display frequency, Gross Rating Points (GRP) volume, cost per thousand impressions (CPM), and other relevant metrics such as the number of spots, panels, insertions, visits, impacts, unique users, and audience profile in terms of gender, age, and social class. Additionally, the simulator allows filtering by locations, number of days, campaign saturation, and negotiated discounts.
One of the simulator's outstanding features is its customization capacity. Users can adjust campaign parameters, evaluate different scenarios and refine strategies. The tool displays cards with the overall results of the campaign and a summary table with each metric by point. It is also possible to view, on an embedded map, the spatial distribution of the locations selected for advertising. This flexibility guarantees a holistic and accurate view of the campaign's potential results in different situations.
The simulator enables more informed and strategic decisions, providing a clear understanding of the target audience, the frequency with which your message will be displayed, the expected effectiveness of the campaign and the estimated costs. This information is crucial for optimizing marketing efforts and ensuring efficient investment.
Based on real-time data analysis and our vast experience in DOOH, we are committed to providing the tools needed to achieve impactful results in advertising campaigns. The simulator is one of the main ways in which we empower our clients to make smarter decisions, maximizing the potential of each campaign and boosting the success of their communication strategies.
