Black Friday is one of the biggest opportunities of the year to increase sales, and having an effective advertising strategy can be the difference your brand needs to stand out from the competition.
With RZK Digital 's Digital Out of Home (DOOH), you have access to a powerful and strategic solution to ensure that your brand is present at the right times and in the right places.
But how can you make the most of this opportunity to boost sales on Black Friday?
1. Reach the Right Audience with DOOH in Strategic Locations
During Black Friday, consumers are more attentive and more likely to make quick purchasing decisions, especially when exposed to exclusive promotions while on the move.
With more than 690 screens positioned in the main bus terminals in São Paulo and Recife, RZK Digital's DOOH is the most effective way of connecting your brand directly to your target audience.
The daily survey we carry out via social Wi-Fi in São Paulo's bus terminals allows us to get to know consumers' buying behavior and has shown us that 68% of consumers intend to bring forward their Christmas shopping during Black Friday, which reinforces the need to be present with impactful messages in the right places.
2. Personalized and dynamic messages in real time
During Black Friday, last-minute opportunities and flash promotions can make all the difference to sales. With RZK Digital's programmatic DOOH, you have the flexibility to update your campaigns in real time, adapting your messages according to consumer behavior and emerging trends.
This means that if your brand is offering an aggressive discount or a special promotion, RZK Digital can adjust the display of your campaign in a matter of minutes, ensuring that your offer reaches the right audience at the exact moment when they are most willing to buy.
3. Data and Insights for More Precise Strategies
The advantage of our DOOH goes beyond brand exposure. With the use of advanced sensors and a database continuously fed by surveys and daily interactions, we provide valuable insights into the purchasing behavior of consumers from different age groups, including Gen Z and Millennials, who represent almost 60% of the audience during Black Friday.
For example, 43% of consumers start searching for products they intend to buy on Black Friday a month in advance, and 58% intend to spend more than R$200.00. This data allows us to create campaigns that not only reach, but resonate with the public's expectations and behaviors.
4. Black Friday Starts with Trust and Connectivity
When it comes to making purchasing decisions, Black Friday consumers value a few key factors: aggressive discounts, free shipping, brand trust and ease of payment are the main motivators.
We ensure that your brand is positioned in strategic locations and with messages that reinforce these elements, connecting it directly to consumers who are ready to buy.
Our screens, located both in central areas and on the outskirts, ensure that you reach all audiences with the same quality and assertiveness, extending your campaign's coverage to all consumer areas in São Paulo and Recife.
Maximize your Black Friday sales with RZK Digital
With RZK Digital's DOOH, you have the technology, data and flexibility you need to turn Black Friday into a real growth opportunity for your brand.
Our network of screens, combined with real-time data collection and our powerful management software, offers a complete platform to optimize your campaigns and increase your sales during the busiest period of the year.
Take advantage of this unique opportunity to connect your brand to the right consumer, at the exact moment when they are ready to buy.